One of the problems with the recent phenomenon of food brands getting into NFTs is that food is actually quite different from NFTs.
If you’re a business that’s really good at, like, nailing the economics of mass-producing hamburger meat, there’s no guarantee you’re going to have the same success peddling tokens on a blockchain.
Take McDonald’s, the fast-food megachain that announced its first collection of NFTs last month in conjunction with the return of the McRib (essentially a soupy version of a pork sandwich). The McRib is available for a limited time each year, typically starting around October or November.
In this year’s press release, the company described its ten McRib NFTs as “digital versions of the fan favorite sandwich” – something to cherish during those long summer months when the physical product isn’t on sale.