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    Buying Bitcoin, Ethereum, and NFTs doubles among sports fans – Decrypt

    David Arends, a New York Rangers fan, had never purchased NFTs before learning that his beloved hockey team was issuing a pair of digital tokens. He believed it would be a unique addition to his collection of jerseys, pucks, and other sports memorabilia to commemorate the renowned goalie Heinrich Lundquist’s retirement.

    Arends purchased two NFTs for $20: photos of tickets to a night honouring Lundqvist’s 15-year Rangers career, which featured a banner featuring the player’s name. Madison Square Garden crowds cheer as the trophy is raised to the top. Arends then printed screenshots of the NFTs and displayed them next to a signed portrait of the goalie on his wall.

    Cryptocurrency marketing are becoming increasingly prevalent in the gaming world. Every day, sponsorships and partnerships appear to be driving more individuals into the Web3 sector.

    According to a recent survey conducted by Seton Hall University, There is a growing crossover between sports enthusiasts and persons buying NFTs or cryptocurrencies like bitcoin and ethereum, according to one in every 1,500 US citizens. According to the report, 57 percent of homes with an active sports fan possess a digital asset, compared to only 24 percent of households without one.

    “While we are still in the early stages of crypto and NFT adoption, sports fans have demonstrated a strong desire to participate in these markets,” said Daniel Ladick, a Seton Hall marketing professor and poll methodologist.

    Matt Damon is an example of a celebrity. It’s possible that people who feature in advertising advocating cryptocurrencies have anything to do with it. The Super Bowl is one of the most-watched television programmes of the year, and this year’s event had a unique twist. According to Nielsen, eToro, Crypto.com, and FTX attracted over 100 million US viewers at home.

    Apart from television ads, big cryptocurrency firms have also invested in sponsorships. For the naming rights to what was previously known as the Staples Center in Los Angeles, Crypto.com paid an estimated $700 million. exchange as well as to deal In 2021, Crypto.com will become the UFC’s first battle kit partner, with the lions-head emblem splashed on the middle of the octagon as well as the combatants’ jerseys’ chests.

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